If an amp looks like this, it sounds good.

Vero Amp 2

Vero Amp 1

Vero Amp 3
(And please note that to afford an amp like this, you probably need a house like that, too. Hardwood floors, leather couch, amps and guitars that look so good they can double as furniture. I think the linoleum in my apartment is about the same, right? ;) Hey, at least they just come out and tell you in the marketing: ‘Ya, you gotta have some money.’)

Nope. Don’t even need to bother plugging it in. And if you do plug it in, and people come up to you afterwards and say they didn’t like the tone, you just say, ‘Here, look at my amp.’ And then they will say, ‘Whoa! That sound guy sucks!’

Which is of course the point; to have tone without ever actually having to have tone. My pedalboard does this for me. Because it’s unfortunately large. It could be smaller, but then I’d have to custom order one that would refit my pedals better, and that would cost dollars that could be spent on delays. But people see it and just naturally assume that because it’s bigger than my amp (which is incredibly sad…and there aren’t that many pedals on it…it’s just that every time I do a pedal shootout, the one I end up liking the best is without fail, the most giant one…it’s terrible), that it must just mean ‘tone.’ And then they say, ‘Whoa! Which pedal was doing that thing at the end?’ And I’ll say, ‘Actually, they were all off. That was just switching pickups on the guitar and pushing the amp a little harder.’ And then they’ll look at my amp for a few seconds with a blank expression on their face. And then back at my pedalboard. ‘Nice! So this thing must sound awesome!’

Yep. Doesn’t matter how you actually sound. Just have a huge pedalboard. Oh ya. And a Vero Amp. Because those pictures sound amazing!